Digital Marketing is outperforming traditional marketing in terms of its growth rate. The global digital advertising industry crossed US$ 375 billion in in CY 2020 and expected to 20% in CY 2021. In India it has grown significantly last year and will be increasing further in the years to come, as it is still around 28% of the total media spend of the country. Moreover, digital marketing is cost-efficient compared to traditional methods of advertising and marketing.

Digital marketing has following key advantages:

Tailor-made campaigns for target audience based on geographic & demographics factors, such as location, gender, age and their interests. This means your campaign will be more specific and effective.

The brand can be built with relevant quality content targeting the needs and adding value to the target audience which can provide significant value and lead generation opportunities.

Unlike traditional marketing it offers interaction with your prospects, clients and followers to take favourable actions about the brand, products and services, rate them, buy them and provide feedback to the target market.

The audience decides what, when and how they want to receive the contents they are interested in. We track data and real time results to take necessary action to improve the effectiveness of the marketing campaign.

Brand Conscience has a core expertise in digital marketing through;

Website Design & Development (Domain, Hosting, Designing & Development while keeping SEO friendly. Blog & Content Management.)

Search Engine Optimization (SEO)

Search Engine Marketing (SMM)

E-mail Marketing

Web Analytics

PPC Management & Optimization – Paid Ads

Business Local Optimization

Social Media Optimization (SMO)

Social Media Marketing (SMM)

Affiliate Marketing

Customer Acquisition & Retention

Conversion Optimisation Techniques

On Line Reputation Management (ORM)

360° Degree Implementation of Digital Marketing

Outbound marketing is labelled as interruptive and it pushes the message to the audience, irrespective of whether they want it or not. Traditional marketing is still alive with television & radio ads, tele-marketing, cold calling, billboards, hoarding, banner and display ads, newspaper and magazine ads, pop-ups and pop-under advertisement, and contextual ads. It pushes everybody, regardless of interest. It is one-way communication intended to seek customers by disrupting the content consumption by the audiences.

Inbound marketing is a neo-marketing concept which attempts to pull-in potential customers with content they are interested in. The message is created by content written for the customer’s needs, for interested customers. The very attempt is to draw in customers through interactive communication. Content marketing remains at the core of inbound marketing and promoted through blogging, search engine optimisation, paid discovery, paid searches, website, social media optimization & marketing, infographics, images, videos, documents, white papers, email newsletters, and other content that help people find marketers’ content they actually want to read.

Brand Conscience helps to build strategies for marketers with emphasis on inbound marketing to optimize their marketing budget for the meaningful relevant lead generation. While retaining the right proportion of outbound marketing which is still relevant for the customers who are not actively involved in the digital world.

A paradigm shift from the 4Ps (Product, Price, Place, and Promotion) to 4Cs (Customer/Consumer value, Cost, Convenience, and Communication) to divert the thinking process from being business-oriented to customer centric.

Time is a finite resource, something we optimise to make the most of it. The agency plays an important role by adhering to delivery dates. This is a deciding factor for the success of any campaign and that’s why this is an area of concern for any marketer.

The fine balance of on-time delivery efficiency without compromising on innovation and quality of outcome is our constant endeavour at Brand Conscience Consulting. On time delivery is an imperative for the brand’s reliability and reputation. WE’RE ON TIME, EVERY TIME!